Agenda
(Subject to change)
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Monday, July 28, 2025 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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7:30 AM - 8:30 AM | Start your day with coffee and conversations! Enjoy networking with a cup of joe or your favorite morning pick me up. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:30 AM - 10:00 AM | Exploring responsible and strategic use of artificial intelligence Sessions and Presenters
Evaristus Adesina, Postdoctoral Fellow, Northwest University, South Africa
Erin Malone, Senior Manager, Deloitte Consulting
Adrienne Ammerman, MA, Arclet and Brandon Romstadt, Communications Director, WNC Health Network Embassy AB | A focused look at digital and mobile health campaigns abroad Sessions and Presenters
Embassy CD | Innovations in audience segmentation, mapping, and analysis Sessions and Presenters:
Jaime Jimenez, MPH, National Network of Public Health Institutes
Ashani Johnson-Turbes, PhD, NORC at the University of Chicago Embassy EF | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:30 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:30 AM - 11:30 AM | The rapid transformation of digital media has revolutionized the way people access and engage with health information. From visual storytelling to generative AI, Dr. Garth Graham, Head of YouTube Health, will highlight the opportunities and responsibilities that come with leveraging these tools. Attendees will gain insight into emerging trends, successful partnerships, and how digital media can be used to create meaningful public health impact. Key Focus Areas
Ultimately, this address is a call to action: to embrace new tools and formats, commit to cross-sector collaboration, and reimagine public health communication with creativity, caution, and care. The future is digital—and together, we can shape it for good. International Ballroom North | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:30 AM - 1:00 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:30 AM - 6:00 PM | The central hub of the conference experience! Stop by International Ballroom South throughout the event to meet our sponsors and exhibitors, check out the podcast studio, and network between sessions. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:00 PM - 5:00 PM | Watch and listen as top minds in the field share their ideas, experiences, and emerging solutions in our onsite podcast studio! Select poster presenters and public health leaders will take the mic — stop by to listen in or hear interviews live throughout the conference. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:00 PM - 2:30 PM | Engaging underserved communities in cancer screening campaigns Sessions and Presenters
Embassy AB | Creative strategies that make the most of every dollar Sessions and Presenters
Embassy CD | Culturally rooted campaigns for women and children Sessions and Presenters
Embassy EF | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:30 PM - 3:30 PM | Discover compelling, real-world approaches to today’s toughest public health communication challenges. These poster sessions spotlight innovative campaigns, strategies, and insights — plus a select few will be featured in live podcast interviews recorded during the conference. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:30 PM - 5:00 PM | Today’s public health workforce is navigating intense pressure—from chronic underfunding and political polarization to workforce shortages and the emotional toll of responding to overlapping crises. In this environment, stress isn’t just a personal issue—it’s a structural one. This session creates space for public health professionals to acknowledge these realities while building practical, evidence-based strategies to manage stress, foster resilience, and protect their well-being. Through guided exercises, peer connection, and expert insights, participants will explore tools rooted in positive psychology, mindfulness, and dimensions of wellbeing. You'll leave with a personalized stress management plan and resources you can apply immediately—because sustaining your own well-being is foundational to sustaining the mission of public health. Megan Brock, UGA Career Center Wendy Biddle, University of Georgia Office for Student Success and Achievement Embassy CD | In this timely and candid fireside chat, public health professionals will explore the real-world challenges of vaccine communication in today’s complex media and trust landscape. As vaccine conversations become increasingly difficult in some communities, this session offers a space for open dialogue, grounded solutions, and renewed motivation to keep showing up with accurate information—especially when the work is increasingly challenging. Panelists will share frontline experiences and research insights on how to navigate vaccine hesitancy, build trust through community relationships, and keep conversations productive on platforms flooded with misinformation. Highlights include new public polling data on childhood vaccine attitudes, examples of successful collaborations with community-based organizations during the COVID-19 response, and emerging solutions on ways to help people access trustworthy information and engage in productive online conversations. Whether you’re a communicator, a clinician, a scientist, or a community leader, this session will offer strategies to stay engaged, support informed decisions, and keep the public conversation grounded in facts and empathy—even when the going gets tough. Charlotte Moser, Children's Hospital of Philadelphia Connie Moon Sehat, PhD, Discourse Labs Gillian SteelFisher, Harvard T.H. Chan School of Public Health Robert Jennings, National Public Health Information Coalition International Ballroom North | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
5:00 PM - 6:00 PM | International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Tuesday, July 29, 2025 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:30 AM - 8:30 AM | Start your day with coffee and conversations – enjoy networking with a cup of joe or other favorite morning pick me up. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:30 AM - 6:00 PM | The central hub of the conference experience! Stop by International Ballroom South throughout the event to meet our sponsors and exhibitors, check out the podcast studio, and network between sessions. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:30 AM - 10:00 AM | Models and tools to strengthen understanding, engagement, and transparency Sessions and Presenters
Embassy AB | Innovative communications tackling opioids, tobacco, and youth risk Sessions and Presenters:
Embassy CD | Addressing misinformation, fraud, and communication around uncertainty Sessions and Presenters:
Embassy EF | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 4:00 PM | Watch and listen as top minds in the field share their ideas, experiences, and emerging solutions in our onsite podcast studio! Select poster presenters and public health leaders will take the mic — stop by to listen in or hear interviews live throughout the conference. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 5:00 PM | In today’s digital working environment, every professional needs an impressive headshot. Step into the Portrait Station for a free, professional headshot — perfect for updating your LinkedIn, organizational bio, or conference speaker profile. Our onsite photographer will help you put your best face forward. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 11:00 AM | Discover compelling, real-world approaches to today’s toughest public health communication challenges. These poster sessions spotlight innovative campaigns, strategies, and insights — plus a select few will be featured in live podcast interviews recorded during the conference. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:00 AM - 12:30 PM | Overview Key Focus Areas
Jill Sonke, Center for Arts in Medicine at the University of Florida Natalie Rella, Center for Arts in Medicine at the University of Florida Alana Jackson, Alana Speaks Dyllon Burnside, Burnside Artist Retreat International Ballroom North | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:30 PM - 1:30 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:30 PM - 2:30 PM | In a time of rapid change and uncertainty, career development in public health requires flexibility, intentionality, and new strategies. This session is designed to help professionals navigate their next steps with confidence. Whether you're facing burnout, exploring new sectors, or seeking growth in your current role, you’ll learn how to assess your skills, clarify your goals, and position yourself for meaningful opportunities. We’ll explore pathways across and beyond traditional public health roles, from government and academia to consulting, philanthropy, and tech. Participants will have the chance to enhance career planning with expert guidance regarding searching, tailoring resumes, and more! Come ready to reflect, plan, and take actionable steps toward the next phase of your public health career. Note: This workshop has limited capacity and requires pre-registration. Select it during registration or add it to your registration using the information under the session description here. Participants will have the option to schedule one-on-one follow-up coaching sessions tailored to their goals. Details coming soon.
Embassy AB | In an era where misinformation lingers and outdated narratives still influence patient decisions, how can we as health communicators lead with clarity, compassion, and cultural understanding? Join us for this dynamic, hands-on workshop designed to help providers, public health leaders, and clinical teams tackle some of the toughest trust issues in health care today. Using the long-debunked autism-measles vaccine myth as a case study, we’ll explore how historical harms, media narratives, and lived community experience continue to shape public perception—and what we can do about it. Why You Should Attend: What You'll Take Home:
Whether you’re on the frontlines or shaping strategy behind the scenes, this workshop is your launchpad to more meaningful, effective conversations with patients and communities. Scott Ratzan, Editor-in-Chief, Journal of Health Communication Rebecca Ivic, Senior Editor, Journal of Health Communication Embassy EF | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:30 PM - 4:00 PM | Reaching and resonating with diverse communities Sessions and Presenters:
Embassy AB | Youth-led or youth-informed public health strategies Sessions and Presenters:
Embassy CD | A look at how messaging and media influence youth behavior and promote healthier choices
Embassy EF | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
4:00 PM - 5:30 PM | Sessions and Presenters:
Embassy AB | Sessions and Presenters
Embassy CD | Developing a Communications Campaign to Increase Mpox Vaccine Acceptance and Uptake in New Hampshire
Embassy EF | Raegan McDonald-Mosley, Power to Decide (PTD) and Contraceptive Access Initiative (CAI) International Ballroom North | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wednesday, July 30, 2025 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:30 AM - 8:30 AM | Start your day with coffee and conversations – enjoy networking with a cup of joe or other favorite morning pick me up. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
7:30 AM - 12:00 PM | The central hub of the conference experience! Stop by International Ballroom South throughout the event to meet our sponsors and exhibitors, check out the podcast studio, and network between sessions. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:30 AM - 10:00 AM | Narrative power and emotional resonance in public health Sessions and Presenters:
Embassy AB | Multi-channel strategies for different populations Sessions and Presenters:
Embassy CD | Using CRM, partnerships, and empathy to build public health momentum
Embassy EF | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 12:00 PM | Watch and listen as top minds in the field share their ideas, experiences, and emerging solutions in our onsite podcast studio! Select poster presenters and public health leaders will take the mic — stop by to listen in or hear interviews live throughout the conference. International Ballroom South | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:00 AM - 10:15 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:15 AM - 11:45 AM | LeShaundra Cordier, MPH, HCN Global Embassy AB | Scott Ratzan, M.D., M.P.A., M.A., B.A., CUNY Graduate School of Public Health and Health Policy Scott Ratzan, Editor-in-Chief, Journal of Health Communication Rebecca Ivic, Senior Editor, Journal of Health Communication Embassy CD | Kevin Kirkpatrick, BA, MS, Metropolitan Group Embassy EF | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:45 AM - 12:00 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:00 PM - 1:00 PM | Now more than ever, the importance of public health should be communicated effectively to inform the public of its value and far-reaching impact. Join this dynamic panel discussion as it delves into creative and transformative approaches for spreading the public health narrative. Designed to spark innovative thinking, the session encourages participants to use storytelling and inventive communication techniques to reveal how science, research, and data work together to improve health and save lives. Key Focus Areas
This session reinforces the importance of concise, compelling narratives and strategic initiatives in effectively conveying the profound value of public health. Brian C. Castrucci, de Beaumont Foundation Katherine Reed, Association of Health Care Journalists/Center for Excellence in Health Care Journalism Grant McLaughlin, Deloitte Kimberly McGuire, Deloitte Amelia Burke-Garcia, PhD, MA, NORC at the University of Chicago International Ballroom North |
Disclaimer: The views, opinions, and content expressed in the conference presentations are those of the presenter(s) and do not necessarily reflect the official policies or positions of the National Public Health Information Coalition (NPHIC), the Public Health Communications Collaborative (PHCC), or any conference sponsors.