In this timely and candid fireside chat, public health professionals will explore the real-world challenges of vaccine communication in today’s complex media and trust landscape. As vaccine conversations become increasingly difficult in some communities, this session offers a space for open dialogue, grounded solutions, and renewed motivation to keep showing up with accurate information—especially when the work is increasingly challenging.

Panelists will share frontline experiences and research insights on how to navigate vaccine hesitancy, build trust through community relationships, and keep conversations productive on platforms flooded with misinformation. Highlights include new public polling data on childhood vaccine attitudes, examples of successful collaborations with community-based organizations during the COVID-19 response, and emerging solutions on ways to help people access trustworthy information and engage in productive online conversations.

Whether you’re a communicator, a clinician, a scientist, or a community leader, this session will offer strategies to stay engaged, support informed decisions, and keep the public conversation grounded in facts and empathy—even when the going gets tough.