In an era where misinformation lingers and outdated narratives still influence patient decisions, how can we as health communicators lead with clarity, compassion, and cultural understanding?

Join us for this dynamic, hands-on workshop designed to help providers, public health leaders, and clinical teams tackle some of the toughest trust issues in health care today. Using the long-debunked autism-measles vaccine myth as a case study, we’ll explore how historical harms, media narratives, and lived community experience continue to shape public perception—and what we can do about it.

Why You Should Attend:
Through real-world case discussions, peer exchange, and proven tools, you'll discover how to communicate preventive care messages with greater impact. This is your chance to engage in honest dialogue, explore innovative models from community health centers (CHCs), and reimagine how trust-centered messaging can bridge gaps and drive equitable care.

What You'll Take Home:

• Proven strategies for talking about preventive care clearly and confidently
• A deeper understanding of how history and media shape today’s health behaviors
• Tools for culturally grounded, relationship-first communication
• The opportunity to co-develop contributions for a future Journal of Health Communication publication

Whether you’re on the frontlines or shaping strategy behind the scenes, this workshop is your launchpad to more meaningful, effective conversations with patients and communities.