Innovations in audience segmentation, mapping, and analysis

Sessions and Presenters:

• Discovering Hidden Health Audiences: A Strategic Scan of IPC Potential in Public Health Institutes

Jaime Jimenez, MPH, National Network of Public Health Institutes

• Measuring the digital diet: A social media data donation approach reveals platform-specific racial disparities in food and beverage advertisement exposure

Ashani Johnson-Turbes, PhD, NORC at the University of Chicago