The rapid transformation of digital media has revolutionized the way people access and engage with health information. From visual storytelling to generative AI, Dr. Garth Graham, Head of YouTube Health, will highlight the opportunities and responsibilities that come with leveraging these tools. Attendees will gain insight into emerging trends, successful partnerships, and how digital media can be used to create meaningful public health impact.

Key Focus Areas

• Multi-Dimensional Content Creation: From long-form explainer videos and expert discussions to quick, punchy YouTube Shorts and the rising popularity of health podcasts, a combination of audio and visual formats can be transformative in our communications to build trust, personalize outreach, and spark sustained engagement.
• AI’s Role in Health Communication: While AI tools offer unprecedented support in tailoring and scaling content, there is a continued need for accuracy, human oversight, and ethical responsibility. Partnerships between public health institutions, academia, and media platforms are more essential than ever to combat misinformation.

Ultimately, this address is a call to action: to embrace new tools and formats, commit to cross-sector collaboration, and reimagine public health communication with creativity, caution, and care. The future is digital—and together, we can shape it for good.