Share new concepts and knowledge that would influence theory-based and evidence-based practice of health communication and marketing.
Present and share original research, findings from pilot studies, and results of comprehensive evaluations of health communication and marketing campaigns and programs.
Discuss new theories, refinements or applications, and new conceptual models that can contribute to the success of health communication and marketing programs.
Discuss emerging trends in and the development and application of new communication tools and technologies in health communication and marketing programs.
